Margaret Chamblee Shares 5 Ways Your Business Can Engage in “Cause Marketing”
Originally published on medium.com Humanity’s knowledge continues to widen as we age and evolve. Acquired knowledge brings attention to the necessary steps our society needs to take to maintain earth’s and humankind’s survival. With environmental, health, and social issues on the rise, terms such as “cause marketing” are being used more frequently in the business industry. Cause marketing is the combination of supporting a cause meshed with product marketing; many companies are looking beyond the idea of profit towards changing the world for the better. Margaret Chamblee , experienced marketing and sales professional has seen cause marketing’s impactful results for companies and consumers and highly recommends all businesses engage in affecting the world around them while concurrently expanding their brand. She reveals five ways on how your business can get started: Way #1: Point-of-Sale Point-of-sale marketing, also known as register programs, is a form of cause marketing that in...